Britvic and PepsiCo have recently entered into a strategic agreement to expand their partnership in the UK and Ireland. This agreement will see Britvic become the exclusive bottler of PepsiCo beverages in the UK and Ireland, while PepsiCo will become the exclusive distributor of Britvic’s portfolio in those markets.
This new agreement builds on an already successful partnership between the two companies, which began in 1987 with the launch of the Pepsi Max brand in the UK. Since then, Britvic and PepsiCo have worked together to launch several other brands, including Mountain Dew and 7UP.
Under this new agreement, Britvic will assume responsibility for production, sales, and marketing of all PepsiCo brands in the UK and Ireland. This includes the popular brands Pepsi, Pepsi Max, Lipton Ice Tea, and Gatorade. Britvic will also invest in its manufacturing facilities to support the production of these brands.
At the same time, PepsiCo will take over the distribution of Britvic’s portfolio in the UK and Ireland, which includes Robinsons, Fruit Shoot, Tango, and J2O. This will give PepsiCo access to a wider range of non-alcoholic beverages, which will complement its existing product portfolio.
This new agreement is aimed at strengthening the two companies’ position in the UK and Ireland beverage market, which is highly competitive. By joining forces and leveraging each other’s strengths, Britvic and PepsiCo hope to grow their business and increase their market share.
This agreement will also have a positive impact on the environment, as both companies have committed to reducing their carbon footprint. Britvic has set a target to become a net-zero carbon business by 2025, while PepsiCo has committed to reducing its greenhouse gas emissions by 40% by 2030.
In conclusion, the new agreement between Britvic and PepsiCo is a significant milestone in their partnership and marks a new phase in their growth journey. By working together, the two companies are set to achieve greater success in the UK and Ireland beverage market and make a positive impact on the environment.